CEO Spotlight: Tracey Campbell of BRIDGE Healthcare Partners

Tracey Campbell, CEO, BRIDGE Healthcare Partners

Tracey Campbell is the Chief Executive Officer of BRIDGE Healthcare Partners, LLC, a shared/management service organization, providing comprehensive Information Technology, Security and Compliance, Revenue Cycle Management, and Electronic Health Record services to mission-based organizations across the United States. Tracey has significant leadership expertise in transforming organizational strategy, growth, and value in the healthcare technology and service industry. She has held executive positions in both for-profit and non-profit companies, with a passion for growing start-up organizations serving a community purpose. Tracey thrives on engaging diverse leadership, business development, and operational excellence with her teams to drive growth and innovation.

Formerly, Tracey was the VP of Strategy & Business Development at the Center for Improving Value in Health Care (CIVHC), a private non-profit healthcare improvement organization focused on statewide efforts in payment reform, performance measurement, and delivery system redesign, where she was responsible for strategy, vision, and business development for a state database asset. Prior to CIVHC, Tracey held leadership positions with Numera, a technology-based chronic condition and wellness management platform: HealthTrio, a leading Software-as-a-Service provider of secure web-based solutions that improve experiences in value-based care, data integration, care coordination, and member/provider engagement: and McKesson, a Fortune 100, comprehensive health care solution company.

Please describe what your company does today.

BRIDGE is a trusted, mission-driven, provider of managed and shared services in the non-profit technology and healthcare industries.  Since 2011, BRIDGE has successfully provided comprehensive shared service offerings in: information technology, security and compliance, electronic health records, and revenue cycle management. Our purpose is to provide high-quality, deep expertise, and on-demand solutions, so that our client organizations can focus on what they do best: deliver their mission to the communities they serve.

How has BRIDGE Healthcare Partners been impacted by the current pandemic?

From a business operations standpoint, we have been impacted far less than most companies.  For the last ten years, we have been operating as a distributed workforce, with the majority of people working from home, in 16 different states.  From a mental and emotional standpoint, we have all been impacted in different ways just as everyone else.  To support our team, we formed a COVID-19 committee to bring information and resources regularly in a variety of communication methods: email, monthly newsletters, all staff meetings, and I incorporate support in my monthly CEO letter to staff. From a business standpoint, one-half of our company got hit because our revenues are dependent on our healthcare client’s revenues.  Our IT business has taken off because of the remote needs and security demands of our clients.

What aspect of your team or company culture are you most proud of, and how are you maintaining it?

 We strive to create a culture where everyone expects excellence from one another, whether they are in the office or not. ​This is one of the factors that helps us deliver a high level of service to our customers and focus on what’s important. What makes me most proud are the latest results from our employee fulfillment survey, during the pandemic, who describe our culture as:

What is the most important thing you're working on right now, and how are you making it happen?

We are expanding our service into new non-profit markets. There is significant opportunity in all non-profits for IT services: data center hosting, network and server management, and security and compliance.  In the healthcare industry, there are non-profits who have these same IT needs as well as revenue cycle management services because of the constantly changing reimbursement strategies. We see significant growth potential for the foreseeable future.

What is the best piece of advice you’ve received as a CEO?

To maintain a culture when no one is physically together, start by improving the six most important elements of workplace culture: purpose, leadership, appreciation, wellbeing, opportunity, and success. Create modern leaders, who mentor and empower rather than gate-keep and control.

What has been the most meaningful aspect of your engagement with the Blackstone Entrepreneurs Network?

To best answer this question, I need to give some context for my participation in BEN. On March 12th, 2020, I hosted my first BEN Advisor group meeting at our Denver office.  This group of rockstar executives gave me incredible feedback and questions to work on and collaborate with them going forward.  Literally, the next day, the world went into COVID shutdown.  

Fortunately for me, BEN started BEN Dens, a CEO-only focused group set out to solve strategic growth challenges.  I signed up for both the Women CEO and Healthcare IT groups.  These BEN Dens have been crucial for me to get advice, share best practices for tough issues, and collaborate on a wide range of topics.  These people are comrades for me and have truly helped me get through this last year in a positive, resilient, and more effective manner.